CHALLENGE: Develop brand, product and go-to-market strategy for a psychometrics platform
APPROACH: Work with the CEO to explore business cases and market opportunities. Develop thought leadership, market intelligence, trial product/UX designs and commercial use cases for pilot deployments, to develop market proof-of-concept and support fundraising for the startup company.
RESULT: Conversations are underway in markets including esports, professional sports, higher education and enterprise.