”Too Damn Fast”
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“While progressive companies are tying themselves in million-dollar knots just building Facebook apps or chasing the latest Twitter-marketing strategy, [we] propose that firms take a more holistic view:
The most popular social technologies did not even exist eight years ago, so the trick is not in deciding which ones deserve your money or man-hours . The trick is learning how to anticipate and leverage trends in human interaction in ways that will keep your business responsive, agile and synched with the ever-shifting DNA of social media evolution.
The trick to mastering social media is this: It’s not the software. It’s the culture.”