lainsiderCHALLENGE: Build an urban web portal for Los Angeles. Develop content, community and functionality to attract and retain audience for the banner-driven business model.

APPROACH: Hire a staff of talented content producers. Recruit sharp writers. Create utilities: live traffic maps and smog report; an events calendar and venue guide; guides to L.A.’s restaurants, pro sports, outdoor recreation and neighborhood-resource guides for its 160 cities and communities. Develop live news and entertainment products, opened to user-generated content

RESULT: In one year, we grew the Los Angeles County audience to 200,000 uniques and 2.3 million pageviews/month.