Fox Sports – Ad management system
CHALLENGE: Design a database-driven system to replace a collection of spreadsheets curently serving as the ad-bookkeeping system for a nationwide network of team- and sport-centric television networks.
APPROACH: Interview key stakeholders. Define user classes, business processes, roles, permissions, channels, data types and workflows. Develop information architecture to support all roles and tasks for inputting, managing and running reports on complex ad-sales data. Create a user expeirience that is clean and usable, yet allows for deep visibility into any and all levels of data.
RESULT: Fox Sports Network can now log, manage and track performance of its ad-sales forecasting across 43 network entities.