Versatile tech product development executive–from ideation through launch to road-mapped growth. Delivers precise market fit and feature performance from blue-sky ideation, research-driven UX design, brand alignment, and agile, metrics-guided management.
Award-winning communication/strategy chops, proven instincts for optimizing interaction. A knack for building team synergy feeds collaboration between C-suite goals and deadline developers. Relentlessly devoted to the always-evolving user journey – and reaching beyond its milestones.
- Hires, builds & empowers innovative teams for community, enterprise, social, gaming, and startups
- Holds deep knowledge of tech cultural trends & history for impactful & ethical design practice
- Predicts and navigates product vulnerability & opportunity in all phases of development
- Ensures delivery with agile, hands-on, full-lifecycle, product-management expertise
|CONSULTANT – PRODUCT DESIGN & MANAGEMENT||MackReed.co||2014-Now|
Developing digital product design, road map & prototype UX, and overseeing delivery of software & product success for a variety of clients, including CreatePrime & Daedalus Health.
|DIRECTOR OF PRODUCT MANAGEMENT||CLIPr.ai||2021-2022|
Focused & evolved the UX design, branding & go-to-market strategy for an AI video indexing/analytics platform (SaaS). Delivered products that secured the company’s largest partners.
|ORGANIZER – COMMUNITY, COMMS & TECH STRATEGY||MutualAid.nyc||2020-2021|
Developed strategy, governance, tools, policy & content for a city-wide network of volunteer mutual-aid organizations. Supported vulnerable New Yorkers through the COVID-19 pandemic.
|HEAD OF PRODUCT||Veebit.com||2014-2019|
Innovated product strategy & UX for a psychometrics platform that shapes better teams & cultural fit via ESG. Refined product offerings for Esports, pro sports, enterprise business & education.
Directed design/testing of product, technology & marketing strategy for gamified dating app startup.
|CO-FOUNDER & CHIEF PRODUCT OFFICER||F.8 Interactive||2011-2015|
Created social technology, content/audience strategy, and games for mobile, consoles, VR, and gesture-controlled platforms. Managed product and operations for a SaaS/white-label mobile marketing platform powered by gamified photo-sharing for brands.
|UX/PRODUCT DESIGN, INNOVATIONS DIRECTOR||speakTECH/Perficient||2007-2011|
Designed information architecture, UX & social strategy for web, desktop, mobile & multi-touch. Designs for 20th Century Fox, Disney, Boeing, Dell, NewsCorp, Ticketmaster, USAA contributed value that led to company’s merger/acquisition.
|CONSULTANT – PRODUCT & COMMUNITY||Metblogs||2006-2008|
Managed and mentored editorial “captains” of 52 urban weblogs around the world; Shaped editorial voice for a broad variety of cities, cultures, and nations – from NYC & Paris to Tokyo & Islamabad – in a corporate milieu that actually valued the absence of restrictive editorial policies.
Established a blog-based publication and online community that published daily news and opinion by people who write well and passionately about Los Angeles. Topics: culture, freeway life, environment, media, neighborhoods and the political power structure. LA County Press Club awards: Best Weblog
|SENIOR CONSULTANT||USC Information Science Institute||2002-2005|
Built online hub, voice & brand for the National Science Foundation’s Digital Government Research Program from scratch. Managed development team, designed interactive & print publications and editorial voice.
|CONTENT MANAGER, SENIOR NEWS PRODUCER||Cox Interactive Media||1997-2001|
Helped conceive, design, build, launch and produce two major regional web portals, drove three complete interface overhauls across more than 6,000 pages, Developed products including 150-page L.A. County Neighborhoods Guide, Disaster Guide, live So.Ca. traffic maps (pre-Google) and message boards on LAPD and LAUSD.
|STAFF WRITER, COLUMNIST||Los Angeles Times||1990-1997|
Covered criminal justice, civil courts, city government, youth, defense contractors and Burning Man. Contributed to Pulitzer-winning coverage of the L.A. Riots and Northridge Earthquake. Wrote a weekly column on motor vehicle laws, car culture and the travails of commuting. Coverage of the flawed death-penalty appeals system won an award from the Calif. Bar Assn.
Covered police, courts, and features. Investigative series on severe overcrowding and mistreatment of patients at a state psychiatric hospital won an award from the National Alliance on Mental Illness.
U.S. Patent Application #14/588,891 filed on Jan. 2, 2015 for: “Method and System for Distributed Collection and Distribution of Photographs”
TOO DAMN FAST (white paper)- How to Match the Blistering Evolution of Social Media with Effective Internal & External Social Technology Strategies (speakTECH, 2009)
Digital Government Community-building and Outreach (Proceedings of the National Conference on Digital Government Research, 2004)
|SKILLS & TECHNOLOGIES|
|Project management / collaboration||Asana, Jira, Trello, Google Workspace|
|Wireframing & high-fidelity prototyping||Figma, OmniGraffle, Balsamiq, Sketch|
|Graphic design||Adobe Creative Suite, Paper|
|Publishing / Presentation||Raw HTML, CSS, BBEdit, WordPress, Apple iWork, MS Office|
|Working familiarity with||Unix, LAMP, Node, iOS, Homebrew, Android, AWS, Sharepoint/MS Teams|
Brown University: BA w/Honors, in American Civilization
Rhode Island School of Design: Advanced photography studies
Bicyclist, artist, instrument builder; Member of the WELL and Burning Man communities since 1996