MACK REED
Versatile tech product development executive–from ideation through launch to road-mapped growth. Delivers precise market fit and feature performance from blue-sky ideation, research-driven UX design, brand alignment, and agile, metrics-guided management.
Award-winning communication/strategy chops, proven instincts for optimizing interaction. A knack for building team synergy feeds collaboration between C-suite goals and deadline developers. Relentlessly devoted to the always-evolving user journey – and reaching beyond its milestones.
- Hires, builds & empowers innovative teams for community, enterprise, social, gaming, and startups
- Holds deep knowledge of tech cultural trends & history for impactful & ethical design practice
- Predicts and navigates product vulnerability & opportunity in all phases of development
- Ensures delivery with agile, hands-on, full-lifecycle, product-management expertise
CONSULTANT – PRODUCT DESIGN & MANAGEMENT | MackReed.co | 2014-Now |
Developing digital product design, road map & prototype UX, and overseeing delivery of software & product success for a variety of clients, including CreatePrime & Daedalus Health.
DIRECTOR OF PRODUCT MANAGEMENT | CLIPr.ai | 2021-2022 |
Focused & evolved the UX design, branding & go-to-market strategy for an AI video indexing/analytics platform (SaaS). Delivered products that secured the company’s largest partners.
ORGANIZER – COMMUNITY, COMMS & TECH STRATEGY | MutualAid.nyc | 2020-2021 |
Developed strategy, governance, tools, policy & content for a city-wide network of volunteer mutual-aid organizations. Supported vulnerable New Yorkers through the COVID-19 pandemic.
HEAD OF PRODUCT | Veebit.com | 2014-2019 |
Innovated product strategy & UX for a psychometrics platform that shapes better teams & cultural fit via ESG. Refined product offerings for Esports, pro sports, enterprise business & education.
PRODUCT MANAGER | Elated | 2015-2017 |
Directed design/testing of product, technology & marketing strategy for gamified dating app startup.
CO-FOUNDER & CHIEF PRODUCT OFFICER | F.8 Interactive | 2011-2015 |
Created social technology, content/audience strategy, and games for mobile, consoles, VR, and gesture-controlled platforms. Managed product and operations for a SaaS/white-label mobile marketing platform powered by gamified photo-sharing for brands.
UX/PRODUCT DESIGN, INNOVATIONS DIRECTOR | speakTECH/Perficient | 2007-2011 |
Designed information architecture, UX & social strategy for web, desktop, mobile & multi-touch. Designs for 20th Century Fox, Disney, Boeing, Dell, NewsCorp, Ticketmaster, USAA contributed value that led to company’s merger/acquisition.
CONSULTANT – PRODUCT & COMMUNITY | Metblogs | 2006-2008 |
Managed and mentored editorial “captains” of 52 urban weblogs around the world; Shaped editorial voice for a broad variety of cities, cultures, and nations – from NYC & Paris to Tokyo & Islamabad – in a corporate milieu that actually valued the absence of restrictive editorial policies.
FOUNDING PUBLISHER | LAVoice.org | 2003-2007 |
Established a blog-based publication and online community that published daily news and opinion by people who write well and passionately about Los Angeles. Topics: culture, freeway life, environment, media, neighborhoods and the political power structure. LA County Press Club awards: Best Weblog
SENIOR CONSULTANT | USC Information Science Institute | 2002-2005 |
Built online hub, voice & brand for the National Science Foundation’s Digital Government Research Program from scratch. Managed development team, designed interactive & print publications and editorial voice.
CONTENT MANAGER, SENIOR NEWS PRODUCER | Cox Interactive Media | 1997-2001 |
Helped conceive, design, build, launch and produce two major regional web portals, drove three complete interface overhauls across more than 6,000 pages, Developed products including 150-page L.A. County Neighborhoods Guide, Disaster Guide, live So.Ca. traffic maps (pre-Google) and message boards on LAPD and LAUSD.
STAFF WRITER, COLUMNIST | Los Angeles Times | 1990-1997 |
Covered criminal justice, civil courts, city government, youth, defense contractors and Burning Man. Contributed to Pulitzer-winning coverage of the L.A. Riots and Northridge Earthquake. Wrote a weekly column on motor vehicle laws, car culture and the travails of commuting. Coverage of the flawed death-penalty appeals system won an award from the Calif. Bar Assn.
REPORTER | Philadelphia Inquirer | 1987-1990 |
Covered police, courts, and features. Investigative series on severe overcrowding and mistreatment of patients at a state psychiatric hospital won an award from the National Alliance on Mental Illness.
INTELLECTUAL PROPERTY |
U.S. Patent Application #14/588,891 filed on Jan. 2, 2015 for: “Method and System for Distributed Collection and Distribution of Photographs”
PUBLICATIONS |
TOO DAMN FAST (white paper)- How to Match the Blistering Evolution of Social Media with Effective Internal & External Social Technology Strategies (speakTECH, 2009)
Digital Government Community-building and Outreach (Proceedings of the National Conference on Digital Government Research, 2004)
SKILLS & TECHNOLOGIES |
Project management / collaboration | Asana, Jira, Trello, Google Workspace |
Wireframing & high-fidelity prototyping | Figma, OmniGraffle, Balsamiq, Sketch |
Graphic design | Adobe Creative Suite, Paper |
Publishing / Presentation | Raw HTML, CSS, BBEdit, WordPress, Apple iWork, MS Office |
Working familiarity with | Unix, LAMP, Node, iOS, Homebrew, Android, AWS, Sharepoint/MS Teams |
EDUCATION |
Brown University: BA w/Honors, in American Civilization
Rhode Island School of Design: Advanced photography studies
PERSONAL |
Bicyclist, artist, instrument builder; Member of the WELL and Burning Man communities since 1996