CHALLENGE: Flesh out a sketched-in roadmap, undefined feature needs, and vague product-market value proposition for a powerful, broadly-adaptible video analysis & management system powered by AI and machine learning. (CLIPr.ai)
APPROACH: Design original human-in-the-loop dashboard for training the AI. Use voice of the customer to sharpen and innovate on the feature set. Collaborate to build out a robust road map. Design and roll out features to serve the events, publishing, and enterprise sectors. Oversee a complete re-branding to focus company’s offerings for swifter adoption and growth.
RESULT: Clearer product-market fit, smoother user experience, and a well-defined road map for stronger adoption, expansion, and growth when funding is secured.