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MACK REED

MACK REED

Digital Product Strategy and Execution
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Complete startup: Create, design, develop and launch a bleeding-edge technology platform for the future of engagement-focused social marketing.

Develop product strategy, design and implementation for a revolutionary psychometrics platform

 

 

 

 




Design, develop and deploy Facebook and Twitter apps for Intel’s open-source Meego mobile OS.

Design a workflow-driven system for editing the 1-million-page manual for the Boeing 747.

Design and launch an innovative MySpace fundraising widget for the “Idol Gives Back” telethon. In just five weeks.

Complete design, strategy and development of online/offline products for a global community of government IT researchers backed by the National Science Foundation.

Design a system for tracking complex TV ad sales and performance across 43 Fox Sports Networks channels.

Design, build and manage an award-winning, crowdsourced news-and-opinion blog for all of Los Angeles.

Manage a creative team to develop dozens of interactive products, neighborhood guides, web apps, public-affairs forums and content offerings for a citywide Los Angeles portal.

Design a visual-query system for a database of commercial realty properties managed by Grubb-Ellis.

Author a white paper: “TOO DAMN FAST – How to Match the Blistering Evolution of Social Media with Effective Internal and External Social Technology”

Develop a process, taxonomy and governance plan for documentation at the huge housing department of the University of Southern California at Santa Barbara.

Boeing: A system for editing huge docs

Design a system for editing the 1-million-page manual for the Boeing 747.

Veebit: The psychographic app

Design and co-develop a mobile-first app for gathering, exploring and sharing your personal, social and political beliefs.

Intel/Meego: Social apps for a new OS

Design, develop and deploy Facebook and Twitter apps for Intel’s open-source Meego mobile OS.

Idol Gives Back: A viral crowdfunding widget

Design and launch an innovative MySpace fundraising widget for the “Idol Gives Back” telethon. In just five weeks.

Snapcious: A marketing-tech startup

Create, design, develop and launch a bleeding-edge technology platform for the coming wave of engagement-focused social marketing.

Digital Government: Building a research community

Complete design, strategy and development of online/offline products for a global community of government IT researchers backed by the National Science Foundation.

FSN Forecaster: Ad management system

Design a system for tracking complex TV ad sales and performance across 43 Fox Sports Networks channels.

LAVoice: A public-access blog for all of L.A.

Design, build and manage an award-winning, crowdsourced news-and-opinion blog for all of Los Angeles.

LAInsider: A massive web portal for L.A.

Manage a creative team to develop dozens of interactive products, neighborhood guides, web apps, public-affairs forums and content offerings for a citywide Los Angeles portal.

Spotlight: A rich-media map tool

Design a visual-query system for a database of commercial realty properties managed by Grubb-Ellis.

”Too Damn Fast”: A white paper

“TOO DAMN FAST – How to match the blistering evolution of social media with effective internal and external social technology”

UCSB: A complex documentation taxonomy

Develop a process, taxonomy and governance plan for documentation at the huge housing department of the University of Southern California at Santa Barbara.