OVERVIEW
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Product success is born of the alchemy of strategy, analysis, design, insight and
steady, reliable hard work. Every endeavor deserves all five.

  • Product strategist, designer & manager for mobile, social, games, enterprise & startups
  • 18+ years in startups, multidisciplinary technology design & product strategy
  • Collaborative, innovative self-starter with strong responsibility to budget, goals and KPIs
EXPERIENCE
Veebit Head of Product 2014-now
I am developing product strategy, user-experience design and service-offering productization for a mobile-first psychometric-analytics platform that matches jobs, information, goods and services to your personality, beliefs and socio-political values. We are developing products in several significant industry verticals. Our first product is a partnership with Georgetown’s McDonough Business School.

Elated Product Manager Dec. 2015-Aug. 2017
I am creating brand, UX and global go-to-market strategy, and overseeing development for a gamified-dating startup. The app will bridge the huge gap between Tinder’s crude hot-or-not mechanic and eHarmony’s tedious and impersonal computer questionnaire by helping singles break the ice and actually get to know each other through mobile casual games.

F/8 Interactive Co-founder & Chief Technology Officer and Product Manager 2011-December, 2015
Developed games, social technology and content/audience strategy for mobile, consoles, VR and gesture-controlled platforms:

  • Snapcious – I designed, oversaw development and managed product and daily operations for a mobile brand-marketing platform driven by gamified photo-sharing
  • F/8 – I designed the game mechanic, and co-developed the story and business strategy for a first-person shooter that makes you a battlefield news photographer. Project is in development.
  • I, Maestro – I designed the concept and game mechanic and co-developed story and business strategy for a deeply-immersive music game for gesture-controlled mobile and VR.
speakTECH / Perficient, Inc. Consultant – UX and Product Strategy, Innovations Director – Agency 2007-2011
  • Developed information architecture and UX for web, social, desktop, mobile & multi-touch
  • Led strategy on social, content and branding projects for the firm’s interactive agency
  • Instituted social-monitoring practice for pre-sales & project-development
  • Delivered white paper on enterprise social-technology strategy
  • Conducted business analysis and developed proposals leading to $15m+ in project sales
  • Client sample: AAA, Boeing, Elan, Dell, Fox Sports, NewsCorp, Ticketmaster, USAA
Factoid Labs Solo consultancy – Product development and management 2005-2011
  • Developed product information architecture, UX and social strategy for enterprise & startups
  • Co-founded and guided product design for POCHO.com, a leading Latino humor site
  • Managed editorial product for the worldwide Metblogs network
  • Created and managed LAVoice.org, a public weblog for all of Los Angeles
National Science Foundation,
USC Information Sciences Institute
Communications Manager, Senior Consultant 2002-2005
  • Developed complete internal/external communications program for NSF’s public-policy/IT research program – Digital Government
  • Developed product, strategy and UX for web, social and multimedia communications
  • Designed, built, and launched a social/collaborative toolset for a community of more than 200 of the nation’s top computer scientists and government data experts
Cox Interactive Media Content Manager, Senior Producer, News Producer 1997-2001
  • Helped conceive, design, build, launch and manage staff for two major regional urban portals
  • Developed web products and content strategy for innovative Web products including 150-page L.A. County Neighborhoods Guide, Disaster Guide, live SoCal traffic maps and public-affairs forums
  • Managed entertainment coverage & content, from Psychic Kitty to the weekly LAInsider 15
  • Grew Orange County audience to 81,000 unique visitors & 404,000 pageviews/month
  • Grew Los Angeles County audience to 200,000 uniques & 2.3 million pageviews/month
  • Managed content partnerships with KFWB.com, AngelsBaseball.com and MightyDucks.com
  • Advised CIM’s Bay Area portal staff on content, site layout and editorial strategy
  • Guided content conception, page design and launch of CIM’s Las Vegas portal

  • Covered criminal courts, city government and general assignment in northern Delaware
  • Won the National Mental Health Assn.’s Silver Medal for exposing overcrowding and mistreatment at a State of Pennsylvania psychiatric hospital
SKILLS
Product Strategy and Design
  • Complete strategy, brand, content, process and UX design for online and mobile products
  • Operational strategy for product evolution, audience interaction and iteration
  • Fluent with PRDs, product audits, personas, use cases, wireframes and prototypes
Product and Team Management
  • Digital product strategy, design, development, deployment and management
  • Leading teams in product creation, content development, social interaction and branding
  • Training teams on social interaction and brand experience
  • Identifying, recruiting & signing talent
  • Negotiating content partnerships, salaries and vendor contracts
  • Developing and advancing strategic goals
  • Overseeing partnerships and internal intradepartmental agendas
  • Developing sentiment-management strategy for public comment & criticism
  • Setting and evolving standards for voice, style and QA
Content
  • Directing brand voice, including messaging, writing style, interaction and visual design
  • Analyzing market trends and adjusting content to meet audience demands
  • Executing raw ideas and pre-designed plans, from initial concept through live publishing
Technical
  • UX/information architecture design and prototyping in Visio, OmniGraffle, Sketch, InVision
  • Social-monitoring strategy with Radian 6, Alterian SM2, etc.
  • Web development in raw HTML, CSS, Unix; familiar with MySQL, Java, LAMP architecture
  • Creative development with Adobe Creative Suite, iWork, Microsoft Office Suite
  • Experienced with setup and management of open-source CMSes (WordPress, Joomla, MT, etc.) and wikis
  • Web development in raw HTML, CSS, Unix; familiar with MySQL, Java, PHP architecture
  • Velocipede restoration and endurance testing
  • Mutant vehicle design and fabrication
EDUCATION
  • Brown University, BA / Honors, in American Civilization
  • RISD, advanced photography studies
PUBLICATIONS
  • TOO DAMN FAST – How to match the blistering evolution of social media with effective internal & external social technology strategies (white paper), 2009, speakTECH.com (DOWNLOAD – 5MB)
  • Digital Government Community-Building and Outreach (with Yigal Arens) Ð 2005, Proceedings of the National Conference on Digital Government Research (Access 2004, Access 2005)
INTELLECTUAL PROPERTY
  • U.S. Patent Application #14/588,891 filed on Jan. 2, 2015 for: “Method and System for Distributed Collection and Distribution of Photographs”